5 Signs Your Clients Should Be Moving To FLASH Storage

Right now, we’re witnessing a fundamental shift in enterprise data storage. Traditional approaches are broken because IT departments are struggling to deal with unprecedented data volumes and complexity at the speed required by modern business. Something has to change.

Helping clients navigate challenges and identify opportunities to rethink how they do things has always been crucial for your business. Flash-based storage improves performance and agility, meaning they can dynamically manage a variety of workloads. Resellers who get on board early are best placed to make the biggest returns.

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So how do you identify which clients should be moving to flash storage now, so you can start to discuss options with them before your competitors do? Here are five signs to look out for:

Mixed workloads

Unlike traditional storage methods, flash enables organisations to dynamically cater to the needs of varying workloads, while implementing a single architectural approach. Hybrid flash adapts to the performance, capacity and other requirements of storage environments. It can be optimised for specific business needs, whether low-cost capacity or high performance.

Physical constraints

Your clients are feeling the strain of managing large, complex data volumes. This often hurts performance. Even worse, running out of storage space has potentially catastrophic repercussions across all areas of business. A key benefit of hybrid flash is that it can be deployed selectively where it’s needed most to remove this pressure before it becomes a serious problem.

Scalability issues

The development of complex storage silos has constrained flexibility, limited data mobility and made it increasingly harder to scale. Hybrid flash-based systems can operate as a single pool of data, allowing your clients to grow seamlessly. This will ensure they can optimise business-critical workloads at scale while maintaining high levels of responsiveness.

Performance headaches

Hybrid flash-based systems are able to optimise performance within a considerably smaller footprint. While traditional data storage methods have been unable to keep up with the speed of application performance, flash allows organisations to manage the varying performance and capacity requirements of different applications.

Analytics initiatives

If your clients are struggling with business initiatives that require deep data analytics, flash-based storage systems are the best way for them to generate the business insight they need at the speed of modern business. Analysing data to find trends in customer behaviour and improve operational efficiency has quickly become an important source of competitive advantage.

Next steps

If any of the above scenarios are part of your next client conversation, flash is the best way forward. Whether they’re in a position to go all in, or just want to focus on improving service levels for a small number of mission-critical applications, there’s a flash solution that will solve their storage problems. Speak to your clients about making the move today before one of your competitors gets there first.

Download our free e-book to learn how your clients can futureproof their storage environments.


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