Why traditional approaches to enterprise storage are broken

Information technology is in a constant state of flux so the way we buy, sell and use it is continually changing. For those of us working in the industry, making clients aware of major developments and helping them navigate these changes is a major part of our value proposition. We’re witnessing one of those fundamental shifts right now in data storage.

Traditional approaches to storing enterprise data are broken. This is due largely to the sheer volume of data organisations are faced with and their desire to make better use of it. In today’s data-driven world, businesses are struggling with the conflicting demands of managing complex silos and providing instant access to information. Infrastructure budgets are under pressure and data centres are bursting at the seams.

Traditional storage methods are no longer fit for the pace of modern business. Here are four reasons why you need to help your clients transform the way they manage data:


While virtualisation has driven widespread consolidation of server infrastructure, storage arrays have been hard pushed to keep up with performance demands. The amount of spinning disk required to generate sufficient performance has risen dramatically during the past decade. To combat this with traditional storage platforms, companies have added more and more spinning disk, wasting precious infrastructure budget on storage hardware that will never be filled.


All of your customers have struggled to accurately forecast and manage rapid growth in storage volumes during recent years. Unfortunately, this problem is only going to get worse. IDC analysts have predicted storage volumes will double every two years through the remainder of this decade, meaning data centre managers will continue to have nightmares about running out of space and suffering major business disruption. They need a way to relieve pressure and boost performance.


Managing the conflicting demands of storage capacity and data performance has been an ongoing struggle for data centre managers. This is due to the complex and fragmented nature of traditional storage environments. Transactional applications demand high performance, while archiving applications typically require huge amounts of capacity. On top of this, there are a range of data services that need to be overlaid in a variety of combinations. The time and effort required to manage these complexities is an inefficient use of costly resources.


The per-unit cost of storage may be falling but any benefits are more than offset by rapid and consistent growth in volumes. Maintaining large and complex silos also results in huge power bills to supply electricity and keeping these dense environments cool. Some businesses have responded to these challenges by pushing applications and workloads into a variety of cloud-based services. While this can help, operational risk and regulatory requirements mean some mission-critical workloads are not suitable for these environments.

So what’s next?

The storage market is increasingly moving towards flash-based platforms that eliminate silos, relieve the pressure on data centres and manage data at the speed of modern business. Flash simplifies data protection while offering greater agility, speed and performance. You should speak to your clients about making the move to flash before one of your competitors does.

Download our free e-book to learn how your clients can futureproof their storage environments.

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