Simplify and Optimise
Software Licensing


Optima is a specialist software licensing advisory firm that works with customers and IT channel partners to help analyse and optimise complex software licensing environments both technically and commercially. Our core business is about providing accurate and independent advice on software licensing and helping partners and customers maximise their licensing investment without compromising compliance obligations. We're not in the business of reselling, we provide balanced and independent advice. We take a customer first approach, ensuring that customers are getting the most out of their software investment.

the people
behind the business

Ashish Arnikar

Ashish Arnikar

Executive Director

Ashish has been working in the software industry for over 20 years. His broad and diverse experience includes working for Oracle Corporation in ANZ and Asia Pacific as well as with Global Management Consulting Firms, including PwC and KPMG in their Silicon Valley practices. Across his career, he has held various roles including Executive Director & Co-Founder, Practice Leader, Software Compliance Divisional Director and Product Implementation Consultant.

Ashish has assisted some of the largest multi-national software end users in various industries including Banking & Finance, Telecommunications, Healthcare, Retail, Media, Aviation Resources as well as State and Federal Government Departments with software asset management, license compliance and commercial optimisation.

Ashish has an intricate understanding of the software business including pricing and licensing, contract risk, product utilisation and commercial optimisation. This allows him to assist IT executive leaders as a trusted advisor with strategies to manage and optimise their ongoing investment in software and related technologies.

Ashish Arnikar

Amarish Thakur

Executive Director

Amarish has over 20 years experience providing strategic advice to his clients when making decisions regarding Oracle licensing. Amarish has previously worked for Oracle Corporation where he was responsible for implementing sales & software licensing programs aimed at enabling internal sales teams and key partners on Oracle's licensing, business practices and sales methodology.

Amarish has also worked for Global Management Consulting Firms including Deloitte and KPMG in their Australian Software Asset Management practices. Over the years he has been instrumental in building a loyal customer base by assisting clients who have complex and evolving software portfolios with strategies to simplify, manage and increase the ROI from their investment in software licences.

By integrating Amarish's Oracle licensing know-how with existing capabilities, Optima is able to offer its clients a range of specialist services in the Software Licensing and Optimisation Asset domain.

that matter

To support Ashish and Amarish and to provide a holistic advisory offering, Optima has partnered with a few of the leading software advisory firms. These partnerships expand our offering from Oracle into other enterprise software vendors including SAP, Micro Focus, VMWare, IBM, Infor and many more. Contact us to find out how we can help.

digital disruption
and licensing

Many organisations are starting to suffer from digital transformation fatigue and CIO’s are front and centre to this. Often the licensing of core business systems critical to the smooth running of the organisation do not support the change program mandated from the Board and CEO. Further, as software solutions become more agile, they are being distributed across other business areas including as sales, marketing, HR & logistics. Optima can assist all these areas to optimise their investment and modernise their environments.

Whether it is inflexibility around a legacy ERP application or a cloud migration strategy being driven by a vendor, understanding a client's usage rights and what options they have moving forward is often the difference between digital transformation success and failure.

Licensing Solutions designed for today’s requirements:

  • Licensing Audit and Analysis
  • Licensing Optimisation
  • Licensing Modernisation
  • Migration to the cloud
  • Compliance Advisory

why you should
consider optima


Knowledge is power

Work with a credible and independent advisory firm to deliver real value to your clients.


Trusted advisor reputation

Enhance your trusted advisor status with key clients by introducing a credible partner who delivers tangible value.


Experience matters

Deal with one of the most experienced software licensing and optimisation teams in the region. The team has over 40 years experience in global software licensing and optimisation.


Contact our team today to find out how we can help you deliver real value to your clients.

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