At NEXTGEN, we’re reinventing the meaning of enterprise distribution through innovation. This outside-the-box thinking is part of why we we’re a Finalist in the EY Entrepreneur of the Year in 2017; were awarded ARN’s top Software Distributor 2017, and Oracle’s Global Value-Added-Distributor Award for Cloud in 2017.
With years of experience in this industry, we could see that traditional distribution wasn’t meeting the challenges of today’s business environment. Until now, traditional distributors only brought value in the closing stages of the opportunity lifecycle, helping the reseller get the goods to the customer, which meant largely stock, logistics and credit support. The relationship between vendors, distributors, resellers, and end users was completely one way and linear.
The needs of end customers have changed rapidly and continuously. The growing dominance and convenience of software-as-a-service and platform-as-a-service technology, the rising demand for digital transformation in all areas of business, consolidation and variation in types of partners.